Beauty is likened to naked recommendation letters that are not in the envelope. That heart is that everyone wants. More at ブランディング.
Is it possible to say that brands have similar effects? If a brand item and a no-brand item line up, if everyone keep an eye on a brand item and there is no need for compromise by price etc, we will not give eyes to the no-brand item, so we can store it in the shopping cart as it is Become.
A brand that has been built over the years for years has its own power.
At one university, I am currently struggling to build a brand. Even now it is not a university with a tradition that is never reputable, rather volunteers are increasing rapidly in recent years, but he seems to face the wall which can not be exceeded despite being in upward tone. And it seems that it reached the conclusion that only the brand construction is the key to break down the wall.
To be brilliant in a university like a nomadic recommendation letter like everybody like a beautiful face, unless you establish a brand in every direction and overwhelm other colleges, winning the era of declining birthrate It seems to have a very strong sense of crisis that it can not be done.
The current university that the era of declining birthrate is coming soon is more enterprise than the company. I think that there is something in line with corporate management that university management is being pursued.
What is going on in the university industry now is a branding strategy. It is not just a mere image strategy, but a part of the management strategy and it can even be said to be the basis of university administration.
Therefore, I think that knowing the current university is to know the branding strategy.
Once the corporate identity was told in the bubble period, college identity was popular. At any university it is a time we had no choice but to establish a symbol mark separately from the school chapter. In other words, it was the era of image strategy.
There are no universities doing such things now. Rather, the bubble era has brought about movements to try to revert to the school chapter which was raised in the period of foundation of the university by abandoning the symbol mark which was designed by designers. In other words, I think that it is reaffirmed that brand building can not be done besides refining essence.
Excellent branding is not an easy thing that can be done by manipulating symbols, it can be said that there is no other than pursuit of essence. Visit us at http://www.corporate-branding.jp.